To empower women by helping them find livelihood, better educate their children and improve their sense of well being.
Kriti has been involved in providing skills training for women since 2014. The courses offered by Kriti are:
Along with the technical training, Kriti is developing life skill courses to help the women attending the program improve their general awareness, self-confidence and make them more prepared for a work environment. Kriti establishes small production units close to the training units. Trainees have an option to join Kriti production groups after they complete training. The units are involved in bag production and hand embroidery.
Over 500 women have received tailoring and hand embroidery training since 2015. Kriti production centers make a wide range of bags and hand embroidered products such as sarees, blouse pieces and other embroidered garments.
Kriti bags include a wide variety of eco-friendly bags and accessories such as purses, tote bags, laptop bags and more. The bags are made using traditional textiles such as kalamkari and ikat and embellished with hand embroidery.
Kriti’s jute bag range is suitable for corporate gifting, delegate bags for conferences and “tambulam bags” for variety of functions.
Kriti Social Initiatives and Bashir and Sarwar Babukhan Trust have jointly participated in a program by Telangana State Minority Finance Corporation (TSMFC) to provide livelihood opportunities for women from Minority communities.
Under this program, TSMFC has provided the machinery to establish an industrial garment production unit at Tolichowki, Hyderabad. In this unit, women are training on sewing machine operation and then employed in the production of ladies garments and bags.
Over 25 women are employed in this unit and earning a regular livelihood every month.
The production unit does stitching and hand embroidery for Kriti’s own brand of garments – KritiKala. These garments are sold through our office, exhibitions and on-line channels. We also supply in whole sale to other retail outlets across the country.
The production unit also does garment tailoring work for other brands. Some of our customers are Kalanjali, Daaram, All things Fancy, Indie Project, Svara and others.
This is a new project launched by Kriti in partnership with Sonata Information Systems Pvt Ltd and the Marshall Business School at the University of South California.
The Marshall Business School is interested to leverage its resources to find solutions for problems that face social enterprises across the world. The program with Kriti is a pilot program to study the operational issues faced by enterprises working with dispersed women artisans.
This is a three year program that will initially identify common challenges faced by different organisations working with women artisans in both rural and urban setting. We will identify problems where technology can play a role in finding solutions. The technology platforms will be developed and tested and documented and made available as a free ware to other organisations who could benefit from it. Possible roles for technology solutions include product design and costing and production workflow processes.