KRITI SOCIAL INITIATIVES (Kriti) is a Not-For-Profit organization established in 2009 by like-minded corporate professionals. We are passionate about bettering the lives of the urban poor.

To this end, we focus on empowering economically vulnerable women to become self-reliant and start earning so that they can bring a positive impact on their family’s development.

The second part of our work is with children to ensure that they get basic education. This will give them the foundation to participate in the formal employment sector and improve their livelihood opportunities and life skills.

By working in the areas of economic empowerment of women and education of children, Kriti works towards the larger vision of eliminating urban poverty.

Our Vision

To empower women by helping them find livelihood, better educate their children and improve their sense of well being.

Our Mission

Ensure education to all children. Empower women to ensure fair wages and a steady livelihood.

Kriti was registered as a Public Charitable Trust in 2009. We have section 12A exemption from the Income Tax Department, 80G certification for donors to claim tax exemption on their donations and FCRA registration that enables us to receive funds from abroad.

Please contact us for any further information


Kriti is led by its two Trustees who are directly involved in the project implementation and is guided in its work by the Advisory Board.

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Ms. Himani Gupta

Co-founder / Trustee

Ms. Sreelata Chebrol


Ms. Subhashini Potluri

Education Programs

Mr. Mahender Reddy

Admin and Finance Manager


Kriti’s advisory board comprises of professionals from different walks of life who give inputs to the strategic direction of our work.

Mr. Sanjay Anand

Senior Professional at Microsoft

Mr. Vinod Pavarla

Senior Professor and UNESCO Chair on Community Media at the University of Hyderabad

Ms. Kanchuki Sarma

Advisory board

Ms. Anju Anand

Advisory board

Ms. Lakshmi S

Advisory board


Hyderabad has seen brisk urbanization in the last two decades. Governments have been focusing intensively on the development of the city. But the flip side of progress has been a neglect of the urban poor over time. Numerous issues pertaining to health care, housing, livelihood, education, access to amenities are their daily confrontations but precious little has been done for their welfare.

Hyderabad has over 1476 slums and Film Nagar, one of the posh localities of Hyderabad is dotted with slum colonies abutting the Film Nagar-Sheikpet stretch. About 8000-9000 poor families live here. Except for a flurry of short lived ‘developments’ during elections time, their needs have largely remained unresolved, neglected or partially addressed by successive governments.

In this backdrop, Kriti Social Initiatives (Kriti) was founded on August 18, 2009 by a group of professionals sharing common concerns to do societal good. Addressing issues of the urban poor living in slums was identified as the objective. The slums in the Film Nagar-Sheikpet stretch were chosen targets. From 2009-2011, Kriti implemented the Urban Ultra Poor Pilot project in partnership with Unitus Foundation. The poorest families in the slums were identified through a detailed poverty assessment framework. Different projects were rolled out for providing assistance to the poor - Skills training and livelihoods, access to healthcare, early child care and provision of linkages to government schemes were the pillars of this project.

From 2011 – 2013, Kriti’s work focused on a project to deliver Primary Health care services to the urban poor. A chain of five primary health care centers with consulting doctors, a generic pharmacy and diagnostic services was established in large slums around Kukatpally in Hyderabad. There was a change in the areas of work after 2013 and the projects shifted focus to skills training and access to livelihoods for women and education for children. Along with the key projects such as Project Disha and Project Hunar, a number of smaller initiatives to help the people in Film Nagar slums were undertaken. Self Help Groups were strengthened and assistance was provided to form a Federation of SHGs in Mahatma Gandhi Nagar slum.